NationalGeographicPersonalExplorer
Street is always open, but store hours vary. General hours: 10 a.m.-7 p.m.
Rodeo Drive, the famous tree-lined, three-block stretch of world-class boutiques between Santa Monica and Wilshire Boulevards, is home to some of the world’s most high-end shopping spots. Gucci, Yves Saint Laurent and Coco Chanel clothe the movie stars and other well-to-do visitors, as limos wait outside their storefronts. Non-millionaires marvel at the most expensive store in the world, Bijan (420 Rodeo Drive), where a typical customer drops $100,000 on custom-designed suits, scarves, and top-of-the-line shoes during a single visit. Book several weeks in advance for an appointment at the famous Frederic Fekkai, where many household names go for the latest hairstyles.
